USM NYC By Ben Ganz – Midtown Edition

2024

USM Modular Furniture

USM NYC By Ben Ganz Midtown Edition

Services

CampaignProductCreative Direction

Photography

Didier Osias

OFFICE BEN GANZ USM NYC Midtown 1
OFFICE BEN GANZ USM NYC Midtown 2
OFFICE BEN GANZ USM NYC Midtown 3
OFFICE BEN GANZ USM NYC Midtown 4

Midtown Edition

An extension of USM NYC, the Midtown edition refines the collection into a monochromatic palette of black and white, emphasizing structural clarity and the underlying sophistication of the forms.

OFFICE BEN GANZ USM NYC Midtown 12
OFFICE BEN GANZ USM NYC Midtown 10
OFFICE BEN GANZ USM NYC Midtown 13
OFFICE BEN GANZ USM NYC Midtown 11
OFFICE BEN GANZ USM NYC Midtown 9
OFFICE BEN GANZ USM NYC Midtown 8
OFFICE BEN GANZ USM NYC Midtown 7
OFFICE BEN GANZ USM NYC Midtown 6
OFFICE BEN GANZ USM NYC Midtown 5

Photography

Didier Osias

OFFICE BEN GANZ USM NYC Bergdorf Goodman 5

Bergdorf Goodman

USM NYC Midtown Edition Launch

SpatialProductCreative Direction
OFFICE BEN GANZ USM NYC 10

USM Modular Furniture

USM NYC By Ben Ganz

CampaignProductCreative DirectionEditorialSpatialStrategyVisual Identity
OFFICE BEN GANZ De Sede Harlequin 3

PIN–UP HOME x De Sede

DS-2011 Harlequin by Ben Ganz

Creative DirectionProduct