USM NYC Midtown Edition launch at Bergdorf Goodman's iconic Fifth Avenue window displays.
2025
Bergdorf Goodman
USM NYC Midtown Edition Launch
Services
Collaborator
Shane Ruth
Prop Design
Marc Acciari
Photography
Lucas Creighton


USM NYC MIDTOWN
Presented during New York Design Week at Bergdorf Goodman, the installation combines the furniture with custom paper renderings of familiar urban motifs — from pigeons and bagels to coffee spilling from paper cups — reinforcing the interplay between abstraction and recognizable city imagery.




Collaborator
Shane Ruth
Prop Design
Marc Acciari
Photography
Lucas Creighton