Identity for Making Home – Smithsonian Design Triennial at Cooper Hewitt
Making Home
For the visual identity of Making Home—Smithsonian Design Triennial, the Cooper Hewitt building itself serves as the primary reference. The former home of the Carnegie family acts as the container for the Triennial, bridging public and private, monumental and intimate. The identity reflects this tension, contrasting bold graphics with intricate details.
Typeface
Bespoke typefaces draw on architectural sketches of the original ironwork and skylights of the staff quarters (now covered for structural reasons), making visible the historical craftsmanship and ornamentation of late 19th-century domestic architecture. The plinths and paravents similarly refer to furniture intended for private rooms of the Carnegie family, using a domestic vernacular to further deinstitutionalize the exhibition space.
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