Nike – 2022 Global Campaign

2022

Nike

2022 Global Campaign

Services

CampaignCreative DirectionVisual Identity

Collaborator

Chandelier Creative

Creative Direction

Ben Ganz

Design Assistant

Celena Wang

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Concept

Nike’s 2022 global campaign centered on a hand-drawn reinterpretation the brand’s most recognizable graphic assets. A series of expressive Nike Swooshes and a custom-drawn version of the Nike Palatino typeface formed the foundation of a visual language that emphasized participation, experimentation, and continual progress over fixed outcomes. The campaign positioned movement as an ongoing process, reflecting the idea that achievement is never final and that progress is never done.

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Typeface

Developed as a flexible identity system, the hand-drawn typeface provided a consistent framework across a wide range of applications produced by different teams and contributors around the world. While the campaign imagery and graphic expressions shifted across formats and contexts, the typeface acted as a unifying element, protecting the integrity of the visual language while reinforcing the campaign’s focus on process rather than perfection.

Collaborator

Chandelier Creative

Creative Direction

Ben Ganz

Design Assistant

Celena Wang

OFFICE BEN GANZ FKA Twigs 21

FKA Twigs

Eusexua

Visual IdentityCreative DirectionProduct
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Isolarii

Bookseries

Creative DirectionVisual IdentityEditorial
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Travis Scott

The Travis Scott Design Alphabet

Creative DirectionEditorial