Seditious Simplicity

Creative directed by Ferdinando Verderi, the Prada 2020 Resort campaign has a different take on the very concept of fashion advertising. No longer a static, distanced image viewed through the lens of the page or the computer screen, the Prada 2020 Resort campaign is integrated into everyday life, subverting convention by breaking down those barriers. It debuts idiosyncratically, not only on the pages of magazines but as something to be experienced, to be lived. Tactile paper images wrap fragrant bouquets at florists in key cities around the globe