Painted in Prada

Creative directed by Ferdinando Verderi, the campaign combines hand-painted watercolors with digital artistry. David Sims’ black and white images of Freja Beha Erichsen act as monochrome canvasses for a subsequent intervention, creative expression via saturated color, applied with improvised spontaneity over the image. The silhouettes of the clothes, their seams and patterns, become ‘paint by numbers’ frames for energetic explorations of color – a dozen Prada-ist shades of Celeste blue, pink, yellow, orange, green and more.