About the exhibition

Switzerland boasts a significant graphic design tradition that sets international standards. But how is the young generation shaping the Swiss graphic design landscape today? Young Graphic Design Switzerland! sheds light on the work of designers in their mid-20s to mid-30s, inviting visitors to discover the diversity of creative approaches from their perspective. The exhibition demonstrates how the young scene navigates the tension between technological innovations and creative stance, between the heritage of graphic design, experimental methods, and social reflection.